What to Include on Your Small Business Website (Especially If You’re Just Getting Started)

Launching a new business on the Northshore? Whether you’re a solo entrepreneur in Ponchatoula or opening a storefront in Slidell, your website is often the first interaction someone has with your brand. But what should you include — especially if you're just starting out?

Here’s a breakdown of the core must-haves for a simple, clear, and professional small business website.

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1. A Clear, Friendly Homepage

Think of your homepage like a storefront window: it should tell people who you are, what you do, and who you serve — without making them scroll for five minutes to find out.

Include:

• Business name + tagline
• Short intro or welcome blurb
• Clear navigation and contact options
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2. A Services or Products Page

This is where you get to shine. Be clear about what you offer, break it into categories if needed, and speak directly to your ideal customer.

Bonus Tip: List service areas or delivery zones for better local SEO.

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3. An About Page with Personality

Small business websites don’t need to be stiff. People want to know the why behind your work. Add a photo, share your story, and speak like a human.

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4. Contact Page with Multiple Options

Make it super easy to reach you — whether through a form, email, phone, or social media.

Tip: Embed Google Maps and include your service areas: Covington, Abita Springs, Hammond, etc.

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5. SEO Basics Built In

Even the cleanest website won’t matter if no one can find it. At a minimum:

• Use keywords naturally (like Abita Springs landscaping or Mandeville bookkeeping)
• Optimize images and meta descriptions
• Add your city and parish where relevant

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6. Mobile-Friendly Design

More than half your visitors will be on mobile — especially locals searching for a quick solution. Don’t make them pinch and zoom.

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7. Bonus: Add a Blog or FAQs

It helps with SEO and shows you're active and helpful. Even one or two evergreen blog posts (like this one!) can make a difference.