Case Study: How Custom Website SEO Transformed a Covington Business

When a Covington business came to me, they were stuck. Their website was locked under a costly monthly retainer with a remote agency, and despite the expense, it wasn’t generating the visibility or leads they needed.

Within just 48 hours, we relaunched their site with a custom design, freed them from unnecessary fees, and set them up for long-term SEO success. The results? Immediate growth in traffic, steady high-quality leads, and even a $250K contract win connected to one of the largest tech projects in Louisiana.

Here’s how we did it:

1. Breaking Free From Agency Dependence

The business was tied to a high-cost maintenance plan that didn’t deliver real results. By transferring and rebuilding the site in-house, we cut their annual website maintenance costs by more than 90%.

Takeaway: You don’t need to be locked into expensive retainers to get results. The right strategy can be cost-effective and high-performing.

2. Relaunching With a Custom Design

A fast, fresh relaunch gave the company an immediate professional edge. By streamlining the design, we made the site faster, more user-friendly, and more aligned with their brand.

Takeaway: A clean, modern design improves first impressions and helps keep users engaged.

3. Adding Smart SEO Foundations

We set up a content management system (CMS) for blog posts, making it easier to publish fresh content that fuels SEO. We also added location-specific pages and schema markup to boost local search visibility.

Takeaway: Technical SEO (like schema) + content strategy (like blogs + local pages) work hand in hand to improve Google rankings and attract the right audience.

4. The Results

• Daily website traffic began immediately after relaunch.
• High-quality leads and RFPs started coming in weekly, averaging between $5K–$35K each.
• The visibility boost led directly to a $250,000 contract assisting with the $10B Meta data center project in Holly Ridge, LA.

Takeaway: Smart web design + SEO can have measurable, business-changing results.

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Final Thoughts

This case study proves that investing in custom website SEO is more than just an online upgrade—it’s a growth strategy. From cutting costs to winning contracts, the right website changes can make all the difference.

If you’re a Covington-area business ready to boost your visibility and turn your website into a lead-generating machine, let’s talk.

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